LUXURY vehicle brands were growing in popularity in Brisbane’s fast growing southern region, with Audi sales rising higher than other premium cars, according to one of the biggest operators in the region.
James Frizelle Automotive Group Director Rebecca Frizelle said Audi sales in Queensland were up 19 per cent for the year, compared to other premium vehicles which were seeing a rise of 11 per cent on average.
The family-owned group, which covers 11 different brands in six locations spanning Springwood to Tweed Heads, found the Logan-southern Brisbane luxury brand take-up could soon overtake the Gold Coast.
“It’s such a fast growing region,” Mrs Frizelle said.
In 2013, her company’s Gold Coast vehicle sales were “just 200 units ahead” of those out of Logan-Springwood, she said.
“There’s a big market here.”
She said if Audi was pulling strong figures now, next year would be even higher given the firm had just opened an Audi Springwood dealership.
“The European brands are very popular here and the luxury market as a whole is growing,” she said. “It’s not just people trading up but also luxury brands have recognised there’s a market they can move into competing in mainstream product lines.”
She said where a luxury brand might previously have released two or three models, today they were releasing around eight model segments to reach a greater part of the market including SUVs and cars that came in small, medium and large.
“They’re filling every gap and that’s where they’re taking marketshare from, especially when their product is absolutely superb,” she said.
Ms Frizelle, who is also chair of the Gold Coast’s Titans rugby league club, said the firm was looking to expand dealerships. “We will continue to invest in the south,” she said, with the business already employing 600 people with sales expected to go to 14,000 vehicles this calendar year.